Press release

EVERYONE IS GOING NIP AND TUCK CRAZY YOU GOV POLL
SHOWS SELF ESTEEM AND SELF IMAGE IS THE REASON
WHY UK MAP OF WHERE COSMETIC SURGERY IS RIPE

Business in the cosmetic enhancement industry is booming with specialist clinics reporting a major upsurge in customer enquiries during the first week of the New Year. The Hospital Group, the UK’s leading provider of cosmetic surgery, has reported record ever enquiries. Comparing enquiry figures for the same period last year (1st-7th January) there has been a massive increase in people wanting to find out more information about cosmetic surgery and make formal consultations [see chart 1].
Chart 1
The Hospital Group – enquiry figures for period 1st – 7th January
20081215 enquiries
2007897 enquiries
2006718 enquiries
The findings coincide with a YOU GOV poll carried out by The Hospital Group. Figures released today uncover reasons for this increase - more and more people are turning to cosmetic surgery as a way of improving their self image and self esteem [see chart 2].
Chart 2
Top reasons as to why the UK population would consider turning to cosmetic surgery
REASON FOR HAVING COSMETIC PROCEDUREPERCENTAGE % OF THE 2066 UK ADULTS SURVEYED – top answers. Note: people were able to choose more than one answer
1) To improve self image23%
2) To make my self seem more attractive16%
3) To overcome insecurities16%
4) To improve my post pregnancy figure / help me get my old figure back8%
5) To improve sexual prowess6%
6) Because I feel peer pressure to look a certain way3%
7) To improve job prospects3%
The YOU GOV poll also indicates that women are still vainer than men in the appearance stakes, with women 50% more interested in improving their self-image than their male counterparts.
The Hospital Group official customer enquiry figures for the last 4 years released for the first time shows a dramatic increase in the number of people wanting to learn about cosmetic surgery and points to a UK Map of where cosmetic surgery is embraced the most. The figures are compared between 2004 to 2006 and show a staggering 313% growth in customer enquiries* – pointing to the growing acceptance of cosmetic surgery as a form of beautification and anti-ageing [see chart 3].
Chart 3
The UK Cosmetic Surgery chart below shows the top ten regions where interest in surgery has grown in the last two years
Region20062007
London107572352
Birmingham60522002
Manchester3310788
Leeds/Sheffield4079885
Scotland3279694
Southampton2790636
Cambridge2514709
Nottingham2518656
Cardiff2599766
Newcastle2306568
Bristol/Exeter2630590
Liverpool2359488
* Note: in 2004 The Hospital Group had 11,177 customer requires, in 2006 this had risen to a staggering 46,535 across the UK.
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