It is a natural human instinct to be drawn to people who smile. We are programmed to find them attractive, interesting and approachable!

Even if you don’t feel like it, there are some really great reasons to your health and well-being simply from smiling more.

So how do you get a smile to be proud of?

As a nation, it seems we have realised the importance of a fresh, white smile and we are investing time and money in achieving it.
A recent Mintel survey found that sales of oral hygiene products reached £833 million in 2010 and had increased by 14% since 2005. Products such as whitening toothpaste are now taking a much larger share of toothpaste sales compared to 10 years ago, as consumers invest in premium products to achieve a whiter smile.
The growth of outlets offering cheap whitening treatments has increased considerably over the last few years to meet this new demand, but experts advise that there are risks surrounding discount teeth whitening treatments.

White teeth are highly attractive, making your whole face look brighter, healthier and happier. A winning smile makes a fantastic first impression.

We share 10 top tips for whiter teeth and explain the options for teeth whitening.

Big Brother and Celebrity Big Brother star, Chantelle Houghton, has revealed the agony and disappointment she experienced with cosmetic dentistry this year. She chose to have traditional veneers fitted.

Going to the dentists is never high up on anyone’s list of fun activities. At best, it’s a chore. At worst, it involves treatment, potentially with pain and cost involved.
However, statistics from the USA have revealed that an estimated 75% of the population suffer from some degree of fear of the dentists, with 5-10% having a full dental phobia; meaning that they are so afraid of the dentists that they will avoid treatment at all costs.

New research by the BDA (British Dental Association) has highlighted a worrying trend in cancellations of appointments and postponements of treatment.    The survey found that 59% of dentists questioned had seen cancellations with 68% having patients wanting to defer their treatment.  However, patients are then having to pay the price of neglect, as a [...]

The Jeremy Kyle show’s feature on “instant veneers” has really pushed the innovative dental treatment to the forefront as The Hospital Group reports a sudden increase in interest for the procedure.

What did you have in mind for Valentine’s this year? Forget the chocolates and flowers, getting the perfect smile is now topping the list for many. In fact, far from being the reserve of the rich and famous, cosmetic dentistry is one of the fastest growing areas in health and beauty today as treatments become more affordable and accessible.

Forecasts from The Hospital Group for cosmetic dentistry in 2011 suggest that this will continue.

Popular Radio 2 DJ, TV presenter and media-mogul Chris Evans spoke publicly on his breakfast show about his current cosmetic dentistry treatment. He has been wearing invisible braces, believed to be Invisalign, to straighten his teeth.

The Hospital Group has confirmed a top-level recruitment to boost the Cosmetic Dentistry team. Well-known industry expert Mike Coldicott has joined as Consultant to the Cosmetic Dentistry department.