TV favourite Holly Willoughby is the latest celebrity to choose invisible braces to straighten her teeth.

Although the braces are invisible in use, she’s making no secret of her decision to have orthodontics as she posted a photo of her braces on her Twitter page with the comment:”‘Brace yourselves, I’ve got braces… eek!”

Following their Eurovision entry, Ireland’s most famous twins have now set their sites on the USA.

With ambitions to take America by storm, the twins are already preparing to get their teeth done before they go.

“We’re going to get, like, fake teeth or something. We’re going to get white veneers done to make ourselves look really Hollywood,” John said.

Dentists are calling on the government to urgently clear up the confusion over tooth whitening products following actions by trading standards which have stalled supplies and availability of hydrogen peroxide-based whitening products to dentists in certain areas of the UK.

Dentists fear that the trading standards investigation in Essex may be counter-productive, pushing people seeking teeth whitening to less qualified and less reputable outlets, which could pose a risk to the health and structure of their teeth.

It is widely understood nowadays that most celebrities have had cosmetic dentistry work, whether it’s veneers, whitening or straightening.

However, there can be little hiding from the truth for former supermodel and “I’m a Celebrity Get me Out of Here” contestant Janice Dickinson, who lost her teeth while eating at a restaurant.

Halitosis, or bad breath, is extremely common. It is estimated that up to half the population suffer with persistent bad breath.

Most people have short periods of bad breath at some point, but most would agree it is unpleasant, causing them to be self-conscious and even withdrawn to a certain degree.

The most common cause of halitosis is dental care.

White teeth are a highly attractive feature and more people than ever are exploring the potential of professional tooth whitening to achieve the best possible results.

But what sort of colour is possible and what is desirable?

A recent study has shown that a shocking 4 out of 10 UK adults are now avoiding regular check-ups due to the cost. A shocking 1 in 9 had not been to the dentist for over 5 years.

The survey discovered that patients were put off the dentists primarily due to the cost of check ups and treatment. Dental phobia also plays a part. 1 in 5 admitted that they were still scared of the dentist.

However, avoiding the dentist does have a consequence. 1 in 10 were avoiding the dentist simply because they were so embarrassed about the poor condition of their teeth.

National Smile Month is the British Dental Health Foundation’s campaign to take simple, practical oral health advice to millions of people nationwide.

Previously known as National Smile Week, the campaign is now entering its 35th year and has been extended so that it now runs for a whole month.

This year it starts on 15th May.