Body conscious Brits are increasingly turning to ‘nurgery’ in time to bare all this summer.
Non invasive treatments designed to nurture natural beauty and tweak imperfections have become increasingly popular during 2010 as an alternative or a complement to cosmetic surgery.
Procedures such as BOTOXâ„¢, Juvederm dermal fillers, skin peels and teeth whitening have increased in popularity, month by month, since the start of the year as British men and women seek to perfect those flaws. Laser treatments at cosmetic surgery provider, The Hospital Group, such as laser hair removal and laser vein treatment have increased by a massive 80 per cent since January.
The demand for non-surgical treatments alongside subtle cosmetic surgery has seen an increase since A-list stars started sporting fresh, young, vibrant looks without looking ‘done’.
Sacha Higgins, Non-Surgical Manager at The Hospital Group, said: “We have seen a definite increase in those who want to maintain their looks with subtle, natural looking results.
“Although many people are still seeking dramatic, life changing results with a gastric band or cosmetic surgery procedure, 2010 has also seen a massive increase from both men and women who want to turn back the clock without any obvious hint of surgery.
“While BOTOXâ„¢ remains the most popular treatment, options such as the Glykopeel have transformed the way people view the range of non-surgical cosmetic treatments available. The peel works by improving the radiance of skin. It’s simple, affordable and is applied by a highly trained aesthetic nurse for maximum results.
“Increasingly, people want more than a haircut or a traditional facial to feel better about their looks and this is what ‘nurgery’ treatments can offer.”
Despite non surgical procedures growth in popularity, the traditional cosmetic surgery procedures have also seen an increase since the summer sun appeared.
Breast enlargement and reduction procedures have increased since January as women prepare to get bikini ready; while the number of ‘moob’ jobs performed to correct man boobs has increased by 50 per cent since the start of the year..
The Hospital Group offers a number of non surgical treatments to help rejuvenate facial appearance, which include injectable anti wrinkle treatments, dermal fillers and chemical peels to turn back the clock. The Group also offers laser skin rejuvenation and vein treatment which will be expanding in 2010.
The Hospital Group are one of the UK’s leading providers of cosmetic surgery, providing cosmetic, dental and weight-loss surgery for thousands of patients every year.
