‘Moob’ reduction procedures have rocketed by more than 1,000 per-cent across the UK in the past five years. Figures announced earlier this week at the British Association of Aesthetic Plastic Surgeons (BAAPS) annual conference, revealed cosmetic surgery clinics have seen tremendous growth in Gynaecomastia or “male breast reduction” procedures.

BAAPS revealed that from just 22 procedures in 2003, the total has jumped to 323 in 2008. The increase of less than one operation a fortnight to almost one a day is said to be fuelled by a greater awareness of the condition as well as more men wanting that Adonis figure.

The Hospital Group, one of the country’s leading cosmetic surgery clinics saw a staggering 318 per cent increase in the number of ‘moob’ reduction procedures performed in 2008 compared to 2003.

 Marrius Muller, a former gynaecomastia patient at The Hospital Group said: “Before surgery I used to hate seeing myself topless in the mirror. The surgery not only changed the way I felt about myself and body, but also how people perceive me. It gave me that added confidence which I lacked for so many years. Now, I can’t wait to get my top off on the beach.”

 As well as the male breast reduction procedure, The Group also perform a number of other procedures helping men achieve that dream body, including gastric bands, abdominoplasty and liposuction.

A conference of the UK’s leading medical experts has seen surgeons from around the world present ground-breaking new procedures. The British Association of Aesthetic Plastic Surgeons (BAAPS) annual conference in Cardiff is a forum for the industry to discuss developing trends and examine new procedures.

Results of the ongoing rise in male breast reduction surgery were reported, with an increasing number of men seeking ‘moob’ operations. Twenty-two men sought surgery nationwide in 2003, while last year 323 men went under the knife – almost one a day.  

Past president of BAAPS, Dr Douglas McGeorge told the conference: “I get men come to me in their 50s and 60 who have never taken their t-shirts off in public before.”

The Hospital Group has seen a similar rise in male ‘moob’ procedures, with a massive 31 per cent rise in operations from 2007 to 2008.

David Ross, Chief Executive of The Hospital Group, said: “Many men have body image problems and low self-esteem. They may have been teased at school or in the gym about the fat on their chests. The surgery we offer is fantastic because men see results so quickly, which gives them the confidence to get out there and live happier, healthier lifestyles.” 

Doctors also discussed a new operation to restore ear lobes that have been stretched by fashion earrings, a no-knife nose job and a liposuction procedure specifically for ‘muffin tops’ – the roll of fat often pushed over the waistband of trousers.

The Hospital Group, one of the UK’s foremost cosmetic surgery providers and the biggest provider of gastric surgery, is at the leading edge of industry developments and strives to ensure patients are offered the very best in surgical care.