The Hospital Group – which boasts the largest private hospital of its kind in Europe and has 19 clinics around the UK and Ireland – will use Seal to generate national headlines. The agency will engage key media with real life case-studies and celebrity signings to drive traffic to The Hospital Group website – thehospitalgoup.org – and ultimately increase patient numbers. Seal will also manage regional PR activity, which recently included the launch of a clinic in Sheffield.
Seal’s chief executive, Katie Morris, said: “Our campaign will centre on the company’s ‘Life’s Looking Better’ strapline and will target national, consumer and regional media to deepen awareness of these procedures, which also include hair loss and cosmetic dentistry and demonstrate the life-changing effect they can have.”
The agency was selected by The Hospital Group following a competitive pitch for its expertise in the consumer health sector.
Andrea Callaway, marketing director at The Hospital Group, said: “Seal had thoroughly researched our brief and demonstrated a clear understanding of The Hospital Group brand.
“We were impressed with their creative energy and ideas for the campaign and are confident they will help us heighten awareness of The Hospital Group as a leading cosmetic surgery provider and the UK’s number one for weight loss management.”
